Ontario & Alberta · Sell
Sell Commercial Property in Ontario & Alberta.
We help owners sell commercial property across Ontario and Alberta through public or confidential sale strategies tailored to the asset, the buyer pool and the owner's timing. Whether you are selling industrial property, development land, retail space, office assets or investment property, the process starts with positioning, pricing and buyer targeting.
Assets We Sell
Every Commercial
Asset Class.
Industrial
Warehouses, logistics, flex industrial, manufacturing, yard properties
Development Land
Employment land, assemblies, mixed-use, infill and draft-plan parcels
Retail
Anchored centres, strip plazas, street-front commercial, pad sites
Office
Class A, suburban office, owner-user buildings and mixed-use commercial
Investment & Net Lease
NNN assets, sale-leasebacks, tenanted commercial and income-producing properties
Public vs Confidential Sale Strategy
Choosing the Right
Process.
Not every commercial asset benefits from broad market exposure. We advise on which process best serves the asset, the seller's timing and any confidentiality requirements — before any marketing begins.
01
Public Process
Broad market exposure through CoStar, LoopNet, targeted buyer outreach and Lucero's network. Best for stabilised income assets, fully marketed industrial and retail investment properties where maximum buyer competition drives pricing. Typical timeline: 60–90 days to firm offer.
02
Confidential Off-Market
Targeted distribution to pre-qualified buyers only under NDA. No listing database exposure. No public signage. Best for owner-occupied industrial, corporate real estate, sensitive portfolio assets, and situations where operational confidentiality or staff awareness is a concern. Typical timeline: 45–75 days to firm offer with the right buyer list.
How Buyer Targeting Works
Finding the Right
Buyer.
The right buyer is not simply the highest bidder — it is the bidder who will close, on the right terms, on the seller's timeline. our buyer targeting begins with understanding the asset, the most likely buyer profile, and where those buyers currently sit in their acquisition cycle.
01
Asset Positioning
Before any buyer is contacted, Lucero assesses the asset's strengths, establishes a defensible pricing position based on current market comparables, and identifies the buyer profile most likely to pay the right price on the right timeline.
02
Targeted Outreach
Lucero maintains an active registry of qualified buyers across Ontario and Alberta — owner-users, private investors, institutional-style buyers and developers — segmented by asset type, geography and acquisition size. Outreach is direct and pre-qualified.
03
Offer Management
Multiple offers are managed to maximise both price and certainty of close. We advise on offer quality — not just price — evaluating conditions, deposit structures, due diligence timelines and buyer credibility before recommending an acceptance.
What Sellers Should Prepare
Before You
Go to Market.
The quality of a sale process is determined before the first buyer is contacted. Sellers who prepare properly move faster, negotiate from a stronger position and close with fewer surprises.
Financial Documentation
Three years of operating statements, current rent roll, lease abstracts and capital expenditure history are the minimum required for a credible offering memorandum. Gaps in documentation create buyer uncertainty and pricing pressure.
Property Condition
Recent building condition assessment, environmental status (Phase I minimum), current title and survey, and any known capital requirements must be understood before pricing discussions. Surprises during due diligence kill deals.
Realistic Pricing
A pricing expectation anchored to current market comparables and the cap rate environment — not prior peak values — is essential. Lucero provides frank guidance on achievable pricing before any commitment is made.
Timing & Flexibility
Understanding your actual timing requirements — occupancy, financing, tax, estate or business considerations — allows Lucero to structure the process around your real constraints rather than generic timelines.
Recent Sale Mandates
Closed Deals.
Real Results.
SOLD · Industrial · Simcoe County
$31M
90,000 SF Industrial Building
Seller representation. Highway 400 corridor, Simcoe County. Confidential buyer sourcing. Closed within seller's target timeline at asking price.
SOLD · Land · Mississauga
$10M
Employment Land
Seller representation. Confidential off-market process. No public marketing. Buyer qualified and sourced directly through our buyer registry.
ACTIVE · Land · Simcoe County
$40M
Industrial Development Land
Active seller mandate. Employment land designation. Large-format industrial development opportunity. Qualified buyers being approached directly.
Seller FAQ
Common Seller
Questions.
How long does it typically take to sell a commercial property?
For a well-positioned, properly priced asset with clean documentation, a public process typically produces a firm offer in 45–90 days. A confidential off-market process targeting the right buyer can move faster — 30–60 days — if the buyer list is strong and the asset is compelling. Overpriced assets or those with documentation gaps take significantly longer regardless of process.
Should I price high and negotiate, or price at market from the start?
Overpricing consistently extends time on market, reduces buyer quality, and often produces a lower final price than a realistic initial ask. Buyers in commercial real estate are sophisticated — they track comparables and identify mispriced assets quickly. Lucero recommends pricing at the top of the defensible market range, with a clear rationale, rather than aspirationally above it.
When does a confidential sale make more sense than a public listing?
Confidential processes work best for owner-occupied industrial where staff awareness could be disruptive, tenanted assets where lease confidentiality is important, corporate real estate where board or stakeholder sensitivity exists, and family-held properties where discretion matters. They require a strong buyer list — without one, a confidential process simply limits exposure without delivering a better outcome.
What does Lucero do differently from a conventional listing broker?
We accept a limited number of seller mandates and works them intensively rather than carrying a large portfolio of passive listings. Each mandate receives direct principal attention, active buyer outreach and real transaction management. Lucero is also one of a small number of brokers in Canada with dual RECO and RECA licensing, enabling simultaneous Ontario and Alberta buyer targeting for assets in either province.
Do I need an appraisal before selling?
A formal AACI appraisal is not required to initiate a sale process, but a realistic market value assessment is essential. Lucero provides a broker opinion of value — a direct, experience-based assessment of current market value, likely buyer pool and achievable pricing — as part of the mandate intake process. This gives sellers a frank view before any commitment is made.
Sell My Property
Start a
Sale Discussion.
Tell Lucero about your asset — type, location, size, occupancy and timing. All enquiries are treated as strictly confidential. we will respond to qualifying mandates directly.
Selected Active & Closed Mandates
$31M
Industrial building sale — Simcoe County, Ontario · Closed
$40M
Industrial land — Simcoe County, Ontario · Active mandate
$10M
Employment land sale — Mississauga, Ontario · Closed · Confidential
+1 (647) 720-8998 · RECO Licensed Ontario · RECA Licensed Alberta